Advanced Television

TOD TV, LiveLike gamification partnership

November 18, 2024

TOD, the sports and entertainment streaming platform in the MENA region and a beIN Media Group company, has appointed LiveLike to enhance the TOD streaming platform.

Together, TOD and LiveLike will be implementing interactive and immersive experiences that aim to transform how fans connect with sports and entertainment. Launching early in 2025, this collaboration leverages gamification, loyalty, rewards, and live interaction to deliver a streaming experience that isn’t just watched, but felt.

Through a blend of innovative gamification tools and live engagement features, TOD will enable users to actively participate in programming, turning traditional passive viewing into an interactive experience that encourages fans to return to the platform.

“We are proud to have been selected by TOD to bring best-in-class engaging experiences to the MENA region,” commented LiveLike’s CRO, Samuel Westberg. “TOD is the reference in the region and we are excited to help them bring their platform to the next level in terms of fun and interactivity on the platform.”

The new TOD experience is designed with the viewer in mind, prioritising immersive, social, and interactive environments to create an engaged user base that’s here to stay.

“Our collaboration with LiveLike is about creating an environment where our audience can engage in ways that feel authentic and exciting. By focusing on interactive and social features, we’re not just enhancing viewership; we’re building a community where every moment feels more connected,” added James Walmsley, Director of Technology at TOD.

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