Australia: 9Now integrates NPAW Suite
November 19, 2024
NINE, Australia’s largest locally owned media company, has announced a strategic agreement with NPAW to integrate NPAW Suite, the video analytics platform, into its 9Now streaming service.
“By integrating with NPAW’s video and ad analytics tools we have far greater visibility of the service quality we offer our audiences across the diverse platforms we support. This deeper view of how user’s are engaging with our content not only makes 9Now more robust, but it paves the way for future innovations in service of driving greater engagement with our content,” commented Lewis Evans – Product Director, Streaming at Nine Entertainment.
NINE said the implementation of NPAW Video Analytics aligns with its dedication to innovation and audience-first solutions.
The NPAW Suite will provide 9Now with Video QoE monitoring of its streaming video service. By leveraging NPAW Video Analytics, NINE aims to optimise video delivery, ensuring smoother playback, higher video quality, and improved viewer engagement.
“We’re excited to be working with Nine Entertainment to help enhance their video streaming quality of experience. We aim to deliver a best-in-class QoE solution that boosts the performance of their service,” added Brian Pang,VP of Sales APAC & India at NPAW