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Prime Video, Sky, TNT Sports, TalkSport support Multibank Hygiene Poverty Campaign

November 20, 2024

The Multibank UK has announced a powerful coalition of sports broadcasters in support of the 2024 Hygiene Poverty campaign.

Sky, Prime Video, TNT Sports, and TalkSport, have joined forces in a show of solidarity, to leverage their national broadcast channels in support of The Multibank – story-telling and educating on The Multibank and the campaign, as well as signposting fans to upcoming matchday activations, pre-match, and during live broadcast.

The 2024 Christmas campaign is designed to raise awareness, and respond to the rising issues of hygiene poverty amongst young people up-and-down the UK, guaranteeing that they can approach 2025 equipped with the tools, assurance, and confidence, they need to maximise their academic potential.

For 46 per cent of households, washing detergent is considered a luxury item on the shopping list, rising in cost at a rate of 41.6 per cent in just 3-years. Some 42 per cent of households are without deodorant. 400,000 are without soap or toothpaste. And with school staff recognising the isolation, withdrawal and bullying that is developing as a result, they are spending approximately £40 million of their own money to support pupils, purchasing soap, toiletries, and detergent as a means to counter divisiveness in the classroom.

With 2-in-3 staff expecting the level of hygiene poverty to increase in their school in the coming year, and with key workers’ mental health affected as they attempt to navigate the daily complexities that hygiene poverty presents, The Multibank has designed it’s 2024 campaign to get soap, shampoo, shower gel, deodorant, toothpaste, and toothbrushes in the hands of our neediest, ensuring that our young people start the day the right way, free of fear, anxiety, and judgement.

At Christmas, that peace of mind, is the least a child deserves.

The campaign will see partnered football and rugby clubs facilitate matchday fan donation drives at their home stadium within December, encouraging all matchday fans to gift essential hygiene products on entry to the ground, in support of their local Multibank.

Partnering with the club’s local Multibank enables fans to play an active role in getting essential hygiene items into the hands of their community’s neediest this winter period, ensuring that all children can start the day the right way, free of fear, anxiety, and judgement.

Gifted products will support the build of essential hygiene packs, to be distributed via The Multibanks’ place-based network of charities, social workers, health professionals, and teachers, servicing surrounding boroughs and communities.

Categories: Press Releases

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