The Association of Commercial Television in Europeand Video on Demand Services in Europe (ACT) has marked World Television Day (November 21st) and its 35 years of existence since its foundation in 1989 by unveiling a new logo and manifesto.

Cécile Frot-Coutaz, ACT President, scommented: “Today marks a key milestone for ACT as we celebrate 35 years and launch our public policy Manifesto. On World Television Day, in the heart of the EU, we unite TV and VoD leaders to champion cultural diversity, media pluralism, and trusted news. Together, we inform, entertain, and connect millions daily, standing as the voice of European media and a pillar of democracy and the economy.”

ACT has officially releases its public policy Manifesto 2024-2029. ACT recommends that policymakers look to three guiding pillars to bolster the significant contribution of the industry to cultural diversity, media pluralism and economic growth:

1. Parameters that fit the new media environment: the economic reality of the audiovisual landscape in Europe needs a legal and regulatory framework that ensures stability and drives competitiveness
2. Policies that allow media to compete & grow: allowing media to compete effectively and grow means effective support for pluralism, implementation of new ex-ante European rules and a more modern competition policy framework
3. Principles to promote IP & contractual freedom: the fundamental commercial drivers of value for media – intellectual property and contractual freedom – need to be preserved and better enforced

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Tags: ACT, broadcasting, vod