Perion launches Anyplace TV
November 26, 2024
Perion Network, a technology player in connecting advertisers to consumers across all major digital channels, has announced the launch of Perion’s Anyplace TV, a new solution that provides advertisers with enhanced capabilities to extend the reach of their CTV and other video campaigns onto unique screens out of the home. Available globally, Perion’s Anyplace TV enables advertisers to extend their one-to-one video reach beyond traditional video channels to unique one-to-many DOOH environments and improve campaign effectiveness.
In a landscape where video ad spend is projected to reach $191.3 billion this year, with CTV accounting for $34.4 billion, Perion’s Anyplace TV introduces an effective approach to video campaign execution. The solution uses Perion’s DOOH impression multiplier methodology via the Hivestack platform, utilising the Media Rating Council (MRC) accredited measurement from trade organizations in respective markets. This approach bridges the gap between one-to-one and one-to-many environments, enabling advertisers to achieve greater scale and efficiency.
“Video advertising has evolved beyond single-channel strategies, and while running video ads across many channels, including DOOH, is not new, the path to planning and activating across multiple channels can be fragmented,” said Tal Jacobson, Perion’s CEO. “Perion’s Anyplace TV represents a significant step forward in this evolution to streamline the advertiser experience. By unifying DOOH and CTV environments, we’re enabling advertisers to easily maximise the impact of their video assets while achieving superior cost efficiency and guaranteed MRC viewability.”