TVision, ShowHeroes CTV measurement partnership
November 27, 2024
ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a collaboration with TVision, a provider of television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement offerings and complements its existing partnership with Adelaide, which was introduced earlier this year.
The Attention Index for CTV will leverage TVision’s advanced measurement panel which captures real-time, second-by-second data on audience engagement. TVision tracks viewer attention and interaction across both linear and streaming TV platforms without the need for active panelist participation. The system accurately identifies who is in the room, what content is being viewed, and crucially, whether the viewers are truly engaged.
“We’re excited to partner with ShowHeroes Group to bring the power of attention measurement to their worldwide customers,” said Hassan Babajane, Chief Revenue Officer at TVision Insights. “Our passive, in-home measurement panel provides unmatched precision in understanding how viewers interact with content on the screen. By integrating our attention data with ShowHeroes’ innovative Attention Index, we’re equipping advertisers with deeper insights that help them reach audiences in meaningful, impactful ways across the expanding CTV ecosystem.”
“Attention has become one of the most critical KPIs for brands aiming to cut through the clutter in a fragmented media landscape,” commented Kay Schnider, SVP of Global Product & Business Development at ShowHeroes Group. “By expanding our Attention Index to CTV in partnership with TVision, we’re setting a new standard for how advertisers measure and optimise their media investments on a global scale.”
“This advancement marks a crucial milestone for ShowHeroes, providing our clients around the world with cutting-edge tools to measure audience engagement in the fast-evolving CTV landscape,” added Sarah Lewis, Global CTV Director at ShowHeroes.