Teads expands VIDAA partnership
December 2, 2024
Teads, the media platform, has announced an expansion of its exclusive partnership with VIDAA USA, the smart TV operating system powering dozens of manufacturers worldwide including Hisense, Toshiba, Scheider, Loewe, Leica and Akai. The partnership is active in the US, Canada, and in 27 markets across Europe and APAC.
Under this extended partnership, Teads maintains exclusive access to VIDAA’s on-screen placement for native CTV home screen ads, enabling advertisers to make a lasting first impression on tens of millions of VIDAA-powered Smart TVs globally. In addition to premium homescreen placements, Teads also gains access to VIDAA’s own VIDAA Channels streaming service, unlocking CTV video inventory for advertisers globally.
Amalia Necula, Senior Digital Account Manager at EssenceMediacom, commented: “We aimed to amplify Fanta’s presence innovatively with premium, well-targeted ads, focusing on InRead and CTV Native formats for a richer audience experience. We’re thrilled to be among the first to test these new CTV channels and reach audiences across devices in ultra-premium, brand-safe environments.”
“Extending our exclusive partnership with VIDAA allows us to further support our global CTV strategy with an unrivaled offering that bridges the gap between digital and TV,” said Jeremy Arditi, co-CEO, Teads. “Our CTV Native and Homescreen offerings both complement and differentiate our overall strategy with innovative ad products and a larger selection to continue reaching consumers in new ways. We’re excited to continue delivering impactful reach to our brand partners through one of the world’s leading smart TV platforms.”
VIDAA USA CEO Guy Edri added: “This extension with Teads reinforces VIDAA’s commitment to fostering partnerships that promote sustainable growth for our brand, content, and advertising partners. By combining our global platform’s reach in living rooms across the world with Teads’ expertise in digital advertising, we’re creating significant opportunities for brands to engage audiences meaningfully.”