Happydemics raises €13m funding
December 3, 2024
Happydemics, a specialist in brand metrics and ad performance measurement, has announced it has raised €13 million in Series B funding. The private equity round, led by Wille Finance and Adelie Capital, will see the company ramp up its global expansion into the UK and continue its work with marketers looking to get better returns on their ad spend.
The new funding and expansion is a key milestone for the Paris-based scale-up as it aims to develop new strategic partnerships and strengthen its presence with international clients. The company plans to continue investing in its AI-driven solutions, pushing the boundaries of predictive capabilities and continuously optimising advertising performance for its customers.
The company says that its expansion into the UK furthers its ambitions to reinforce and extend its leadership in key markets. By deploying teams with local expertise, the company aims to respond precisely to the industry’s profitability challenges on a global scale as demonstrated by partnerships with major players such as The Trade Desk, ITV, Adform, GroupM and Warner Bros.
Tarek Ouagguini, founder of Happydemics, commented: “At Happydemics, we understand the need for precise, actionable insights to optimise campaigns and prove their effectiveness. Our Brand lift technology delivers exactly that. With this new funding and the best team to tackle the industry’s demands for scalability, immediacy, and cross-channel measurement, we’re ready to set the global standard in ad performance—even for giants like the GAFAM who rely on trusted third parties.”
“We are thrilled to join the Happydemics journey alongside Adelie, contributing to this pivotal phase of the company’s growth. Happydemics stands out through the efficiency, agility, and simplicity of its innovative solutions. By simplifying real-time Brand lift measurement, the company provides a strategic edge to key industry players,” said Cyril Petit, Investment Director, Wille Finance.
“Today, understanding consumer insights is essential to building and refining effective marketing strategies. In this context, Happydemics is establishing itself as a trusted third party for brands and AdTech players. We are proud to continue supporting Happydemics and its team in their growth strategy. This new round of funding will drive the company’s international expansion and position Happydemics as a key player in the sector,” added Jean-Manuel Costa, Managing Partner and Founder, Adelie Capital.