Media Excel adds Derrico to Technical Advisory Board
December 4, 2024

Media Excel, a specialist in video encoding, transcoding and packaging, has announced that Joel Derrico has joined its Technical Advisory Board. A leader in video compression, processing, and distribution, Derrico brings over three decades of expertise to the table.
Derrico is currently serving as Principal Engineer at Cox Communications, where he has spent nearly 16 years driving the company’s technological initiatives in network architecture and video delivery. In addition to his work at Cox, Derrico is a recognised industry leader and the Chair of the SCTE Digital Programme Insertion (DPI) Work Group. He has also been an active contributor to multiple key standards, including SCTE 35, SCTE 130, and SCTE 224, which are critical in the development and deployment of digital content distribution technologies.
“I’m delighted to join Media Excel’s Technical Advisory Board and have the opportunity to contribute to the company’s vision for the future of video delivery,” said Derrico. “Media Excel has a long history of leadership in transcoding and video compression, consistently delivering solutions that solve pressing industry challenges. I look forward to helping the team continue this work at such an important time for the industry.”
Derrico’s background also includes leadership roles at Scientific-Atlanta, where he was instrumental in creating several products in video technologies. Prior to his time at Cox Communications, he co-founded Reverb Networks, where he led the development of self-optimising network technologies. He also served as Managing Director at Teledyne Paradise Datacom, where he expanded the company’s capabilities in satellite communications, and held senior roles at Comtech EF Data, focusing on satellite modems and next-generation communication technologies.
“Joel’s vast experience, leadership in industry standards, and proven track record in video technology innovation, make him a perfect addition to the Media Excel Technical Advisory Board,” said Narayanan Rajan, CEO of Media Excel. “His guidance will be instrumental in advancing the company’s solutions and ensuring our continued success in the rapidly changing media and entertainment technology space.”