FreeWheel launches Performance Suite
December 9, 2024

FreeWheel, the technology platform for the TV industry, has announced the availability of its Performance Suite with solutions created for activation on its demand-side platform, Beeswax.
The Performance Suite offers off-the-shelf, machine learning-based solutions, in addition to Beeswax’s customisable tools, designed to help buyers reach their campaign performance goals.
“In Europe, CTV has seen a 31 per cent increase in ad views and is now the primary device through which viewers watch ad-supported content. This continuing shift in CTV viewership brings new ad opportunities, but also presents challenges. What remains the same, however, is measurable results and the ability to optimise effectively remain non-negotiables for performance marketers,” said Thomas Bremond, SVP & Chief Revenue Officer, International, FreeWheel.
“Innovation has always been at the heart of Beeswax. Continuous adaptation and enablement of functionalities enable us to provide a fully customisable API solution for clients. The Performance Suite is the latest advanced set of results-driven, efficient, and transparent tools for performance marketers to accurately achieve their campaign goals while maximising their budgets.”
One of the key machine-learning optimisation capabilities within the Performance Suite is a cost-per-acquisition (CPA) bidding strategy, developed for each buyer’s campaign goals and based on their data alone. One of FreeWheel’s global agency partners, Optimal, used the CPA bidding strategy on CTV inventory to drive 40 per cent more conversions with a 32 per cent decrease in cost-per-acquisition for a national automotive manufacturer.
“At Optimal, we are committed to utilising cutting-edge technologies to maximise the efficiency and effectiveness of our clients’ media spend, and our partnership with FreeWheel has allowed for remarkable success for a national automotive manufacturer,” added Paula Thompson, Vice President, Client Strategy at Optimal. “Together, we have driven increased conversions while simultaneously reducing the cost-per-acquisition.”