Lionsgate’s 50 Cent Action Channel on Roku
December 9, 2024

Action aficionados and fans of rapper, actor, and entrepreneur Curtis ’50 Cent’ Jackson and his G-Unit Film & Television can wtach new FAST channel curated by the icon himself. Roku is partnering with Jackson and Lionsgate to debut 50 Cent Action Channel in the US on December 10th on The Roku Channel.
50 Cent Action Channel will feature 50 Cent’s favourite films and television series drawn from Lionsgate’s library of more than 20,000 titles, including box office hits like The Expendables, The Hitman’s Bodyguard, and Rambo, as well as over a dozen films featuring 50 Cent. The channel will also include the hitl television series Power, which spawned the Power Universe, and behind-the-scenes footage with 50 Cent.
Lionsgate also plans to air themed programming stunts around 50 Cent’s multiple #1 albums. Examples include a heist-themed stunt tied to his album Get Rich or Die Tryin’with films like Empire State, Reservoir Dogs and Man on a Ledge as well as a female-led action stunt based on Jackson’s album I Like The Way She Do It, with Kill Bill: Volume 1 and 2, The Protégé and Haywire.
“We’re excited to collaborate with our longstanding partner Lionsgate and Curtis ‘50 Cent’ Jackson on this innovative channel. [Jackson] is one of the biggest stars in the world with a massive audience and an unmatched impact in the content space,” said Jennifer Vaux, Vice President of Content Acquisition & Programming, Roku Media. “Viewers are going to love this fun, unique way to explore Lionsgate’s awesome lineup of action programming, as well as behind-the-scenes content from 50 Cent.”
“Roku’s reach and success in the free TV space make them the perfect launch partner for 50 Cent Action. My channel created in partnership with Lionsgate will deliver exactly what my audience loves to watch all in one place. We’ll be #1 in no time,” commented Jackson.
“Curtis ‘50 Cent’ Jackson is an incredible talent, a prolific storyteller, and a visionary entrepreneur with a passionate global fan base, and we’re thrilled to expand our long and successful partnership with him,” added Lionsgate President of Worldwide Television Distribution Jim Packer. “50 Cent Action is a perfect combination of 50’s iconic brand and expert curation, Roku’s trend-setting industry leadership, and our library of top action films and series. These strengths position the channel to cut through the cluttered FAST market, create a home for repeat viewing, and become a top destination for advertisers.”