Advanced Television

Avid Collective announces UK expansion

December 12, 2024

Avid Collective, a specialist in branded content solutions, has announced the UK launch of Avid PubSuite, an end-to-end platform for branded content campaigns that is already scaling throughout the Australian market. The UK launch marks the company’s expansion into the region, led by Tom Gunter, Co Founder & Head of New Markets.

The Avid PubSuite platform – which has been custom-built for the digital publishing industry – saves publishers more than 60 per cent time in producing campaigns and helps drive revenue growth for publishers from an enhanced advertiser experience, and unique products to add to their campaigns. It’s designed to help solve the fundamental limitations of branded content, particularly the lack of standardisation and buying accessibility for agencies and advertisers; as well as supporting the resource-heavy demands of campaign management, reporting, and measurement.

Avid PubSuite offers a range of tools customised for different stages of the campaign process – from pre-sales advertiser engagement through to post-campaign reporting – which can be independently leveraged or used as a connected ecosystem. These include Advertiser Shopfront, Campaign Builder, Campaign Manager, Amplification Manager, and Automated Reporting.

Gunter has been instrumental in shaping the company’s product and solutions over the past six years.

“It’s great to be back in the UK, having been part of such a successful and exhilarating growth period at Avid in Australia. Evolving our offering with publishers and advertisers has always been central to my role, and I’m excited to collaborate with the UK market who have been highly engaged already,” commented Gunter. “I feel the UK is such a unique market with incredible journalistic integrity, and I hope we can significantly support publisher revenue growth here as we have in Australia. With the dominance of big tech, there’s no time like the present to help solidify and protect unique publisher offerings like branded content.”

Luke Spano, CEO at Avid Collective, added: “We are excited about the growth of Avid PubSuite into the UK. Our market-first platform for branded content is critical to solving the channel’s current limitations, including significantly reducing publishers’ costs of running branded content campaigns, increasing advertisers’ investment in the channel, and improving the experience of running campaigns for all parties involved.”

This expansion into the UK follows a period of robust growth for Avid Collective, following the success of Avid PubSuite in Australia.

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