GoKidGo, pocket.watch podcast collaboration
December 13, 2024
Pocket.watch, the kids and family creator content and IP company, has partnered with kids’ podcast company GoKidGo to deliver innovative audio entertainment for children. This collaboration brings imaginative storytelling to kids ages 3-11, launching with two podcasts from pocket.watch’s talent portfolio, which boasts over 50 creators with more than 1.2 billion YouTube subscribers, and 842 billion lifetime views.
The first is Love, Diana: Musical Mysteries, an expansion of the Love, Diana world, based on the most-followed girl on YouTube with over 361 million subscribers and 213 billion views across her channels. In each of the 30 episodes, preschoolers will solve puzzles as Diana invites them on musical adventures through the Land of Play. The Love, Diana: Musical Mysteries brand extension also includes a new live-action and animated series and a musical album.
GEM Sisters: Sister Detectives is the second podcast. The new audio series brings together the GEM Sisters -Giselle, Evangeline and Mercedes – for 10 episodes of mystery-solving fun. In each episode, the sisters, who collectively boast 2.4 million subscribers, put on their sleuthing caps and use teamwork to stop a beat-stealing crime ring.
“Podcasts are a rapidly emerging medium for entertainment, and GoKidsGo has done an incredible job uniquely engaging kids’ imaginations,” said Carin Davis, Head of Development at pocket.watch. “By expanding into podcasts, pocket.watch continues our commitment to finding innovative ways to extend the reach of our massive creator network and provide families with even more enriching, interactive ways to experience their favorite content.”
“We are thrilled to partner with pocket.watch and their roster of top kids and family creators,” added Maia Glikman, CEO of GoKidGo. “Together, we’re combining pocket.watch’s beloved franchises and massive audience with GoKidGo’s innovative and immersive storytelling to deliver fresh, imaginative audio experiences to kids everywhere.”