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Parks Associates launches Strategic Consulting Unit

December 17, 2024

Parks Associates, an international research and advisory firm, has announced the launch of its new Strategic Consulting Unit. This firm says this new initiative will enhance its ability to deliver tailored insights and strategies for its clients and to support their business goals.

“We provide research in many different ways; this consulting service provides a new approach to support the hundreds of companies we serve across the connected home and business ecosystems,” said Elizabeth Parks, President and CMO, Parks Associates. “With almost forty years of data, insights, and industry relationships, we are uniquely positioned to help companies navigate market disruptions and identify growth opportunities.”

The new unit will help companies refine their competitive positioning, go-to-market strategies, and product and service offerings. Parks Associates will leverage its data and analysis to deliver business and marketing intelligence for the firm’s core research areas, including broadband and mobile, smart home, streaming and pay-TV, connected health, energy management, and multifamily property technologies.

Parks Associates’ research coverage across consumer and business technologies and connected services reinforces the new consulting offerings. In addition, Parks Associates says its network and reach with the industry through its executive events puts the company “in a unique position to provide strategic consulting”.

“As the technology landscape grows increasingly complex, businesses need more than data – they need independent insights that drive results,” added Jennifer Kent, VP, Research, Parks Associates. “By integrating our unparalleled research data capabilities with strategic consulting, we’re helping our clients take their business to the next level.”

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