Advanced Television

smartclip, M6 Publicité tech partnership

December 17, 2024

smartclip, RTL Group’s adtech business, and M6 Publicité, the advertising sales house of Groupe M6, have announced a strategic technology partnership. smartclip’s advanced adtech solutions will progressively be integrated into M6 Publicité’s adtech stack, supporting Groupe M6’s ambition to triple its streaming revenues to €200 million by 2028.

Similar to the recently announced technology partnership between Bedrock (a French streaming technology company co-owned by RTL Group and Groupe M6) and RTL+ in Germany, this strategic move aligns with RTL Group’s strategy to foster alliances and partnerships and drive growth across Europe.

Hortense Thomine-Desmazures, Managing Director of M6 Publicité, commented: “We look forward to working with smartclip to enhance our ad capabilities, deliver innovative solutions to our clients and contribute to creating a European adtech champion. Together, we will explore winning strategies that combine the power of traditional broadcasting with the precision of digital marketing.”

Thomas Servatius, Co-CEO of smartclip, added: “Our partnership with Groupe M6 marks a pivotal step in our commitment to the French TV industry. With a dedicated local team, we are ready to deliver tailored solutions that meet the unique needs of M6 Publicité and the broader market. This collaboration reinforces our dedication to empowering local broadcasters, connected TV providers, and telecommunication companies with the most innovative adtech solutions designed to enhance control, drive efficiency, and unlock new revenue opportunities.”

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