Advanced Television

Zype partners with NPAW

December 17, 2024

Zype, an all-in-one video management and distribution platform, and NPAW, a provider of AI-driven video analytics solutions, have partnered to offer streaming businesses an all-in-one solution for optimising content delivery, increasing user engagement, measuring quality of experience (QoE) and ultimately, driving revenue and customer satisfaction.

As an api-driven, full-stack platform, Zype powers end-to-end OTT streaming workflows. It enables companies to offer seamless, broadcast-quality video streaming experiences to audiences around the world across digital platforms.

Recognizing the need for deeper, more actionable insights, Zype integrated with NPAW, allowing Zype Apps Creator customers to leverage NPAW’s powerful video analytics tools. Zype Apps Creator equips media publishers with the ability to rapidly deploy streaming apps across various platforms without needing to write a single line of code. The integration with NPAW elevates this offering by enabling users to gain detailed insights into their streaming performance using NPAW’s advanced analytics NPAW’s dashboards.

GM of NPAW’s Video BU, Till Sudworth, stated@ “NPAW is very excited about our partnership with Backlight/Zype. The integration of the Zype Apps Creator with the NPAW Suite lets customers create end-to-end streaming video workflows in Zype, then gain actionable insights from the NPAW Suite. They can now make data-driven decisions on the fly to improve performance.”

Using the NPAW Suite of Analytics tools, integrated with the Zype Apps Creator, customers are able to develop and distribute content, and gain comprehensive visibility of the end-user experience. The NPAW Suite is capable of processing vast amounts of data in real-time, and the following applications are now built into the Zype experience:

  • QoE Monitoring: Quality of Experience KPIs that drill down to the individual end-user level – buffering, join time, seek time, playtime, number of videos per user.
  • Monitor perceived quality of video: see what each end-user is experiencing on any device. View resolutions, renditions, re-buffered plays, in-stream crashes.
  • AI-powered monitoring & alerts: NPAW’s NaLa AI platform actively monitors all events along the video delivery chain, spotting anomalies and creating real-time alerts, insights and performing automated issue resolution.
  • Monetisation Metrics: Track performance of your subscription models, pay-per-view content, and ad revenues. Gain insights such as ad fill rates, ad skips and ad view ratio.
  • Manage user engagement and content consumption: improve content placement and personalisation based on subscriber behavioral data.

With NPAW’s powerful, integrated analytics solutions, streaming businesses can make smarter decisions, optimise user experience, and enhance their content strategies.

The combination of NPAW and Zype eliminates the need for separate systems and integrations, making it easier for companies to deploy apps while having immediate insight into critical metrics without extra setup.

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