Brightcove makes strategic partnerships with leading MarTech solutions
December 18, 2024

Brightcove, the streaming technology company, is sharing significant enhancements to its platform through strategic partnerships to enhance the video content creation, distribution and monetisation process. As part of the goal to help customers build more cohesive, easy-to-deploy martech stacks, Brightcove has integrated capabilities from companies like Acquia that deliver additional benefits to customers.
“As we build strategic partnerships with key providers, we continually look at ways to help our customers reach their business goals. With the right partners, we enable marketers to fully leverage their content and get the most value out of it,” said David Beck, Chief Operating Officer at Brightcove. “Integrating our partners’ strengths – like Acquia’s DAM capabilities – seamlessly into Brightcove’s platform makes it easier for our customers to capture, deploy, and measure video to deliver compelling content that drives engagement and business within one platform.”
The relationship with Acquia is part of a broader initiative to co-sell and co-market integrated solutions that drive mutual customer success. Through this partnership, for example, Brightcove has been able to grow its enterprise customer base across various industries, including financial services, healthcare, travel and tourism, and technology, as well as solidify its stronghold with media companies. These collaborations ensure seamless integration of technologies, bringing together various tech stacks to create a cohesive customer experience.
Brightcove’s integration with Acquia DAM (digital asset management) centralises the storage and management of images, videos and documents, improving content deployment speeds by up to 40 per cent. Brightcove’s extensive APIs further extend the reach of Acquia’s capabilities, including the Brightcove Video Connect for Drupal. With this plugin, customers can seamlessly manage Brightcove video and players in their Drupal site from a single interface. Together, Brightcove and Acquia allow for a broader distribution of interactive video experiences that increase viewer engagement, as well as comprehensive video insights that support data-informed decisions to optimise marketing outcomes. Customers currently benefitting from Acquia and Brightcove’s integration include professional services, non-profit, manufacturing, healthcare, financial services, and technology organisations.
“Our goal is to ensure that customers can fully realise the value of their content, in all its forms, and video is one of the most effective mediums to drive market visibility, generate leads, and convert customers,” said Jake Athey, vice president of Sales and Go-to-Market, DAM and PIM at Acquia. “Our partnership with Brightcove makes it easier for organizations to expand their use of this essential part of any marketing strategy. For campaign development, our DAM integration with Brightcove empowers teams to create video assets more easily, organise them more accurately, and find them more quickly. Marketers can then seamlessly activate those assets using the Brightcove integration with the Drupal CMS, creating one common environment to add and manage video content in digital experiences across the customer journey.”