Advanced Television

Noah Media launches Branded Entertainment division

December 18, 2024

Noah Media Group, the producers behind Netflix’s 14 Peaks: Nothing is Impossible and the recent RTS-winning and BAFTA & Grierson nominated Hatton for Sky, has launched its new branded division which will focus on producing content for brands.

Sarah O’Kane has been appointed to the newly created position of Executive Producer & Creative Director – Branded Entertainment at the company. She will build on Noah’s track record in working with some of the biggest sporting federations in the world to create content with leading brands across digital, broadcast and streaming platforms. O’Kane will work directly with the Noah development and creative teams to deliver a slate of original content and film opportunities for brands.

The last year saw the Noah team win its first Emmy Award for a film in partnership with UEFA. The company has ambitions to further their reputation in the Branded Entertainment space as it looks to leverage its award-winning heritage in documentary storytelling to build new narratives and relationships.

O’Kane previously worked for Channel 4 for eight years before moving to indie publisher TCO London where she headed up the creative and content arm helping establish the company as a multi-faceted Branded Entertainment production house. She has worked with major brands such as: Google, adidas, Logitech, Oatly, Hoka, GORE-TEX, O2 and ITV.

O’Kane commented: “I am delighted to be joining Noah Media Group at such an exciting time of growth and transformation in the brand and TV landscape. To me Noah are master storytellers; their back catalogue of beautifully crafted films offer audiences unique access to extraordinary people and stories. The opportunity to now bring brands into this space to co-create and develop these ideas with us is very exciting. We have an award-winning production team, a strong development slate and access to a global network of creative talent that we believe will have incredible synergies with world brands.”

CEO of Noah Media Group, John McKenna, added: “Our aim at Noah has always been to tell the very best stories we can, in the best possible way. Alongside our documentary films, we have worked with global companies since we formed to deliver award-winning content. As the Branded Entertainment space continues to grow and evolve we are excited for Sarah to further this strand of the business and work closely with our creative team to open up new opportunities and partnerships in the branded space.”

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