Channel 4 announces Fred Olsen Cruise Lines sponsorship
December 19, 2024

Commencing from January 1st 2025, the partnership will see Fred Olsen Cruise Lines sponsor iconic content during Channel 4’s escapism lineup, which also includes shows such as Matt Baker: Travels with Mum and Dad, 2 Men on a Bike and Popmaster TV.
The sponsorship was developed with marketing agency Accord and creative agency Blunt House. The deal marks a return to sponsorship of Channel 4 content for Fred Olsen Cruise Lines, having previously sponsored Life in the Sun between 2019 to 2022.
Jo Bruton, Senior Client Director at Accord Marketing, added: “After a highly successful campaign in August and September, which saw increased investment across the Channel 4 portfolio, we are thrilled to extend this into a 12-month partnership. Fred Olsen’s sponsorship of Channel 4’s Escapism programming is a perfect fit, aligning seamlessly with Fred Olsen’s passion for inspiring journeys and unforgettable experiences.”