FreeCast unveils Zer0Gap platform
December 20, 2024
FreeCast is announcing the next piece of its whole-industry streaming solution, its Zer0Gap programmatic platform, promising 100 per cent ad fill rates.
With this 3-in-1 advertising solution, FreeCast says it is catering to both programmers and marketers in the US, by maximising the monetisation potential of content and delivering some of the most-targeted and thus most-valuable ads in the industry. Currently in a pilot programme for QA testing, FreeCast’s Zer0Gap platform will officially launch on January 20th 2025.
As a streaming aggregator, FreeCast has a bird’s eye view of consumer media behaviour, and that proprietary first-party audience data powers a hyper-targeted advertising approach. By leveraging data-driven insights, FreeCast explains it is able to target ads at the household level, moving beyond impressions-based advertising to a system that connects businesses with likely customers, with higher engagement and conversion rates. FreeCast’s investors include several large national advertisers, giving the company access to millions of dollars in ad spend that is shifting from traditional TV to streaming.
For programmers, FreeCast’s advertising technology can immediately enhance the revenues generated by ad-supported content. The company’s data and precision targeting allow for higher ad rates, while its relationship with advertisers and ad platforms allow for 100 per cent ad fill rates. This not only maximises the revenue potential of the content, while the viewer benefits from more relevant ads and no gaps or ‘dead air’, which are common on other streaming platforms.
FreeCast CEO, William Mobley, commented: “In the past, advertising was a numbers game, and TV was king because spots on national networks or cable channels guaranteed millions of eyeballs on a commercial. But what we’re launching now is a paradigm shift, it’s no longer about impressions and putting big numbers into a funnel. We allow advertisers to target exact households, and really reach their ideal customers, not some demographic segment or audience. That’s a massive value to the advertiser, and it’s a better experience for the audiences we serve as well.”