Advanced Television

THX joins AOMedia

January 2, 2025

The Alliance for Open Media (AOMedia) has announced that THX, a high-fidelity audio and video tuning, certification, and technology company and producer of the iconic THX Deep Note Trailers, has joined the Alliance. As a member of AOMedia, THX will collaborate with the Alliance’s community of internet and media technology member companies to drive open standards for video, audio, and multimedia advancements worldwide.

THX audio and video technology experts will contribute to advancing the development and adoption of high-performance video codecs, including AV1, which enables high-quality video streaming without friction. THX will also aid AOMedia’s efforts in creating open audio codecs that deliver sound for modern multimedia applications.

“Since our inception, THX has remained dedicated to helping consumers enjoy content the way the creator intended it to be enjoyed. This has made us the leading experts in audio and video fidelity for all entertainment,” commented Tuyen Pham, chief executive officer, THX. “Immersive media formats are a key component to experiencing true-to-life entertainment. We are pleased to join other leaders in the field to bring an open-source approach with AOMedia to make this mission a reality. This new format will help to bring to market many new innovative features fostering outstanding new user experiences.”

“We’re excited to welcome THX to AOMedia, reflecting our joint commitment to improve open media in new and cutting-edge ways,” added Matt Frost, chairperson of AOMedia. “We look forward to collaborating with THX in our shared goal of developing and encouraging the rapid adoption of open web media technologies while ensuring the quality of those new media experiences across various devices and platforms.”

THX has joined several AOMedia working groups, including the group focused on IAMF (Immersive Audio Model and Formats), a new open-source immersive audio technology. THX brings to the working group more than four decades of cinematic experience developing high-fidelity certifications, technologies, and standards for the proliferation of entertainment experiences everywhere.

THX added that it supports AOMedia’s belief that an open-source approach will help expand the use of next-generation immersive multimedia formats by creators across all entertainment categories.

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