Inscape, TVision extend data partnership
January 6, 2025
VIZIO’s Inscape, a provider of currency-grade smart TV data, and TVision, the company measuring every second of TV and CTV viewer engagement, announced they have extended their data partnership.
The multi-year agreement provides immediate benefits to the entire media ecosystem. Leveraging TVision’s passive measurement panel enriches Inscape’s nationally-representative households based on 24+ million opted-in devices. It will also help future proof Inscape’s ACR measurement data for the entire TV marketplace.
“We’re excited,” said Ken Norcross, VP, Data Licensing & Strategy, VIZIO/Inscape. “Both Inscape and TVision are committed to moving the measurement industry forward by providing granular, personified viewing data at scale to enable buyers and sellers to plan and measure TV more accurately.”
TVision data will give Inscape an ability to unlock and understand consumer co-viewing behavior – critical to both media owners and buyers seeking to evaluate the true audiences of content as well as to make informed investment decisions.
The extended partnership also unlocks a myriad of use cases across the media ecosystem. The collaboration will help publishers understand and capitalise on cross-platform consumer viewing behaviour to inform distribution decisions. It also provides marketers with crucial business insights that can help them understand media consumption TVision’s regional coverage.
“Synergizing TVision’s person-level viewing activity across all linear and CTV, hundreds of apps, and thousands of programmes with Inscape’s nationally-representative data and measurement will help all parts of the industry become smarter and make better decisions,” said Yan Liu, CEO, TVision
The deal highlights Inscape’s continued commitment to bringing the highest fidelity measurement data and insights to the market. In November Inscape and EDO announced a partnership that will help fuel outcomes measurement. In September it announced a partnership with local video advertising provider Locality to help brands plan, measure and manage local ad reach. And at the beginning of 2024, the company rolled out Smart TV Tuner technology in order to bring big data to the local landscape.