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Quickplay unveils Quickplay Shorts

January 6, 2025

Quickplay, a provider of OTT solutions, has launched Quickplay Shorts, a new product that both creates and syndicates vertical short-form content from live and VoD long form video, and a social infinite vertical scroll front-end experience. Integrating into existing OTT ecosystems and apps, it empowers streamers to reach and engage younger audiences and unlock new monetisation opportunities.

Quickplay Shorts is built to accelerate streamers’ roadmap to short-form content experiences. Its Shorts Creator & Syndicator tool enables OTT providers, through the use of generative AI, to identify, create and distribute bite-sized, vertical format content derived from traditional format live streams and VoD content.  This delivers new capacity and velocity for short-form content creation.

“We could see that the trend in OTT consumption has been leaning heavily towards short-form content for some time across all demographics, but with Gen Z in particular redefining new viewing habits. This change in viewing behaviour requires a strategic reimagining of audience engagement,” said Paul Pastor, Co-Founder and Chief Business Officer at Quickplay. “Quickplay Shorts brings to market a solution that Tier 1 operators and streamers can quickly implement to captivate this evolving audience, while driving strategic promotion of long-form content and subscriptions, and unlocking new revenue streams within their ecosystems.”

“Quickplay Shorts redefines the game for streaming providers by seamlessly connecting with existing AV pipelines, enabling real-time delivery of both on-demand and live short-form content, and driving a rich, engaging user interface that enhances viewer engagement and retention,” added Juan Martin, CTO of Quickplay.

Quickplay is partnering with GluedIn in transforming how users engage with short-form content. By combining Quickplay’s shorts technology and personalisation engine with GluedIn’s expertise in delivering  interactive solutions, the companies say they are setting a new standard for streamer video experiences in today’s fast-evolving media landscape.

Quickplay Shorts products are available in both AWS and Google Cloud (GCP) marketplaces.

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