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Hallmark Channel #1 cable network of 2024 in key demos

January 7, 2025

Hallmark Channel has been named the #1 most-watched entertainment cable network of 2024 among key demographics in the US.

Holiday programming mainstay Countdown to Christmas continued Hallmark Channel’s reign as the #1 most-watched entertainment cable network in Q4 among Women 18+ for 11 years running. Countdown to Christmas original movie premieres delivered the Top 3 most-watched cable movies of the year among key demos: Holiday Touchdown: A Chiefs Love Story at #1, Three Wiser Men and a Boy at #2, and Santa Tell Me at #3.

Hallmark Channel’s original series also delivered ratings victories throughout the year, as the network had two of the Top 10 most-watched original programs on entertainment cable in 2024 among Women 18+ with When Calls the Heart and The Way Home. Both series returned over the weekend, as The Way Home Season 3 premieres new episodes at 9pm E.T. on Fridays and When Calls the Heart Season 12 premieres new episodes at 9pm E.T. on Sundays, streaming the next day on Hallmark+.

Hallmark Channel Full Year 2024 Entertainment Cable Highlights include (L+SD): 

  • Hallmark Channel was the #1 most-watched network of the year in:

o   Total Day with Households; Total Viewers; Persons 18+; Women 18+

  • *4th year in a row among those demos
  • Sister network Hallmark Mystery was the #4 most-watched network of the year with Women 18+ in Total Day

o   Primetime with Households; Total Viewers; Persons 18+; Women 18+

o   Weekend Total Day with Households; Total Viewers; Persons 18+; Women 18+ and 25-54

o   Weekend Prime with Households; Total Viewers; Persons 18+; Women 18+

  • 2 of the Top 10 most-watched original series of the year among Women 18+ with When Calls the Heart Season 11 at #2 and The Way Home Season 2 at #7

Hallmark Channel Countdown to Christmas and Fourth Quarter 2024 Entertainment Cable Highlights include (L+SD): 

  • Hallmark Channel was the #1 most-watched network in Q4 in:

o   Total Day with Households; Total Viewers; Persons 18+; Women 18+ and 25-54

  • *11th year in a row among Women 18+

o   Hallmark Mystery was the #3 most-watched network with Women 18+ in Q4

o   Primetime with Households; Total Viewers; Persons 18+; Women 18+

o   Weekend Prime with Households; Total Viewers; Persons 18+; Women 18+

o   Weekend Total Day with Households; Total Viewers; Persons 18+; Women 18+ and 25-54

  • Top 3 most-watched cable movies of the year among Households; Total Viewers; Persons 18+; and Women 18+

o   #1 Holiday Touchdown: A Chiefs Love Story starring Hunter King and Tyler Hynes

o   #2 Three Wiser Men and a Boy starring Paul Campbell, Tyler Hynes, and Andrew Walker

o   #3 Santa Tell Me starring Erin Krakow and Daniel Lissing

  • Countdown to Christmas’ 32 all-new original movies were the #1 most-watched program among Women 18+ throughout Holiday
  • Combined, Hallmark Channel’s Countdown to Christmas and Hallmark Mystery’s Miracles of Christmas reached 36 million Unduplicated Total Viewers during Holiday

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