Hallmark Channel #1 cable network of 2024 in key demos
January 7, 2025
Hallmark Channel has been named the #1 most-watched entertainment cable network of 2024 among key demographics in the US.
Holiday programming mainstay Countdown to Christmas continued Hallmark Channel’s reign as the #1 most-watched entertainment cable network in Q4 among Women 18+ for 11 years running. Countdown to Christmas original movie premieres delivered the Top 3 most-watched cable movies of the year among key demos: Holiday Touchdown: A Chiefs Love Story at #1, Three Wiser Men and a Boy at #2, and Santa Tell Me at #3.
Hallmark Channel’s original series also delivered ratings victories throughout the year, as the network had two of the Top 10 most-watched original programs on entertainment cable in 2024 among Women 18+ with When Calls the Heart and The Way Home. Both series returned over the weekend, as The Way Home Season 3 premieres new episodes at 9pm E.T. on Fridays and When Calls the Heart Season 12 premieres new episodes at 9pm E.T. on Sundays, streaming the next day on Hallmark+.
Hallmark Channel Full Year 2024 Entertainment Cable Highlights include (L+SD):
- Hallmark Channel was the #1 most-watched network of the year in:
o Total Day with Households; Total Viewers; Persons 18+; Women 18+
- *4th year in a row among those demos
- Sister network Hallmark Mystery was the #4 most-watched network of the year with Women 18+ in Total Day
o Primetime with Households; Total Viewers; Persons 18+; Women 18+
o Weekend Total Day with Households; Total Viewers; Persons 18+; Women 18+ and 25-54
o Weekend Prime with Households; Total Viewers; Persons 18+; Women 18+
- 2 of the Top 10 most-watched original series of the year among Women 18+ with When Calls the Heart Season 11 at #2 and The Way Home Season 2 at #7
Hallmark Channel Countdown to Christmas and Fourth Quarter 2024 Entertainment Cable Highlights include (L+SD):
- Hallmark Channel was the #1 most-watched network in Q4 in:
o Total Day with Households; Total Viewers; Persons 18+; Women 18+ and 25-54
- *11th year in a row among Women 18+
o Hallmark Mystery was the #3 most-watched network with Women 18+ in Q4
o Primetime with Households; Total Viewers; Persons 18+; Women 18+
o Weekend Prime with Households; Total Viewers; Persons 18+; Women 18+
o Weekend Total Day with Households; Total Viewers; Persons 18+; Women 18+ and 25-54
- Top 3 most-watched cable movies of the year among Households; Total Viewers; Persons 18+; and Women 18+
o #1 Holiday Touchdown: A Chiefs Love Story starring Hunter King and Tyler Hynes
o #2 Three Wiser Men and a Boy starring Paul Campbell, Tyler Hynes, and Andrew Walker
o #3 Santa Tell Me starring Erin Krakow and Daniel Lissing
- Countdown to Christmas’ 32 all-new original movies were the #1 most-watched program among Women 18+ throughout Holiday
- Combined, Hallmark Channel’s Countdown to Christmas and Hallmark Mystery’s Miracles of Christmas reached 36 million Unduplicated Total Viewers during Holiday