TiVo OS entering US market with Sharp
January 7, 2025
TiVo, a wholly-owned subsidiary of entertainment technology company Xperi, has announced it will be entering the US television market with Sharp Home Electronics Company of America.
Already available in Europe, TiVo OS has eight partners, such as Sharp Europe, to introduce its smart TVs Powered by TiVo with over 33 brands including Bush, Daewoo, Digihome, Panasonic, Sharp, Telefunken and Vestel.
The Sharp Smart TV Powered by TiVo will be the first television in the series to be made available to American consumers in February, boasting a UHD and HDR 55” QLED screen, plus Dolby Atmos and 3 HDMI ports.
The TiVo OS platform seeks to transform the smart TV landscape with its intuitive approach to content management and discovery. The platform aggregates content from various streaming services, linear TV channels and sports content, allowing consumers to organise and access shows, movies and live events in a single user interface. TiVo OS supports a wide range of popular streaming services, providing consumers with access to a vast library of free and paid content.
“Partnering with Sharp to introduce smart TVs Powered by TiVo in the US represents a significant milestone for us,” said Ben Maughan, general manager of smart TV and media platform for Xperi. “Our deep understanding of viewer needs and behaviours has allowed us to develop a platform that elevates the TV experience by making it more intuitive. We’re excited to bring an enhanced TV experience to Sharp’s consumers in America.”
“We have partnered with TiVo to provide a truly independent platform that allows our consumers to find, watch and enjoy content easily,” said Jim Sanduski, President of Sharp Home Electronics Company of America. “As we look to gain more foothold in the US television market, partnering with credible and trustworthy businesses such as TiVo to provide an experience that aligns with our consumers needs, is crucial. TiVo’s unbiased, personalised and content-first approach is exactly the type of operating system our consumers are looking for.”