WWE partners with Hulk Hogan’s Real American Beer
January 7, 2025

WWE, part of TKO Group Holdings, has announced a multi-year partnership with legendary WWE Superstar and Hall of Famer Hulk Hogan’s Real American Beer – one of the fastest-growing light beers in the US – that will showcase Real American Beer branding within WWE’s weekly flagship programme Monday Night Raw as well as other key WWE assets.
As an official partner of WWE, Real American Beer will receive ring mat corner branding during every episode of Raw which makes its highly anticipated debut on Netflix on January 6th. WWE will also become a minority owner in the company, which is now available in 20 states since its launch in June 2024.
“Hulk Hogan has done a tremendous job introducing an exciting, new product to a competitive marketplace,” said Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO. “We are excited to unlock a new partnership category and to showcase Real American Beer in front of Netflix’s global audience.”
“Well, let me tell you something brother! From the first time I stepped into the ring, I’ve always fought for something bigger than myself,” added Hogan, Co-Founder of Real American Beer. “I’m thrilled to bring Real American Beer into the ring with WWE. Together, we’re bringing that pride to America, one beer, one match at a time, brother.”
Additionally, Real American Beer will receive social and digital support, including original, short-form content that will be distributed across WWE’s popular social and digital channels which reach more than 700 million users globally. WWE trademarks and Superstars will also be available for use on in-store point-of-sale materials and promotional displays throughout its growing network of retailers nationwide.