CTS, Mediaocean expand partnership
January 8, 2025

Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a partner for omnichannel advertising, have announced an expansion of their partnership. Building upon their previous integrations, the companies are set to deliver bi-directional integration between their platforms.
Anticipated to launch in Q2 2025, this integration will empower agencies and brands to seamlessly manage creative traffic and distribution directly within Comcast Technology Solutions’ AdFusion platform. By bridging the gap between creative and media teams, this integration aims to streamline advertising workflows.
“This partnership represents a major leap forward in how agencies and brands manage their TV advertising.” said Bart Spriester, SVP & GM of CTS. “By breaking down silos and integrating creative and media buy data seamlessly, we are giving advertisers the tools they need to act faster, more accurately, and with singular efficiency. This is about streamlining advertising operations into a unified ecosystem.”
“Our expanded collaboration with Comcast Technology Solutions underscores our commitment to driving innovation for our clients. This bi-directional integration provides the control and precision needed to navigate today’s complex media environment while unlocking new efficiencies that maximise the value of every media dollar spent,” added Ramsey McGrory, Chief Development Officer of Mediaocean.