Tolka, Advanced HDR by Technicolor announce new NEXTGEN TV receiver
January 8, 2025
Tolka, a player in broadcast technology solutions, and Advanced HDR by Technicolor is showcasing their software on the new NEXTGEN TV receiver from Atlanta DTH (ADTH) at CES 2025. Powered by Montage system-on-chip (SoC) and enabled with Advanced HDR by Technicolor technology, this device allows consumers with non-NEXTGEN TV-compliant televisions to access the latest live and streaming HDR content from NEXTGEN TV broadcasters.
The new receiver enables HDR television owners to receive premium HDR broadcasts from Sinclair and other major broadcasters, including: PBS, Gray Television, and Capitol Broadcasting. Consumers with SDR televisions will also benefit from enhanced SDR picture quality when using the receiver to access NEXTGEN TV services.
“The implementation of a NEXTGEN TV receiver, powered by Tolka and Advanced HDR by Technicolor, broadens access to HDR and SDR content for a growing audience,” said Alex Day, Vice President at Tolka. “This device makes it possible for more viewers to enjoy NEXTGEN TV broadcasts with exceptional picture quality.” The receiver will deliver live NEXTGEN TV broadcasts, including HDR content, across more than 100 channels nationwide 24 hours a day, seven days a week. Coverage includes live sports, news, and entertainment programming from Sinclair, PBS, Gray Television, Capitol Broadcasting, and others.
“With the new NEXTGEN TV receiver powered by Tolka, we’re delivering Advanced HDR by Technicolor’s optimised viewing experience to a wider range of consumers. Whether live or on-demand streaming, the solution ensures consistent, high-quality content on any screen,” said Rick Dumont, Head of Business Development for HDR at Philips.
The growing availability of both live and on-demand content is driving increased consumer demand for HDR-capable TVs, as viewers seek the best possible picture quality across all programming. From live sports and breaking news to entertainment and streaming services, audiences expect vibrant visuals and greater realism that only HDR technology can deliver. The continued expansion of NEXTGEN TV is accelerating. Broadcasters are embracing solutions that enhance both the viewing experience and accessibility of premium content.
“As broadcasters, we’re seeing increased demand for HDR-quality content as consumers become more aware of the difference it makes,” said Matthew Goldman, Vice President of Strategic and Technical Initiatives at Sinclair, Inc. “Our ability to deliver live and on-demand programming in HDR ensures we meet these expectations and provide an exceptional experience across a wide range of devices and viewing environments.”