Prime Video US adds Willow Sports, Willow.tv
January 9, 2025
Willow, the sports streaming service offering live and on-demand cricket, has announced that its FAST channel, Willow Sports, and its add-on subscription, Willow.tv, are now available on Prime Video in the US. These two offerings provide fans with access to both premium subscription content and free live cricket.
To celebrate this launch, Willow Sports will stream a majority of matches from the ICC Women’s U19 T20 World Cup, which runs from January 17th to February 2nd. This includes the highly anticipated clash between Team USA and Pakistan on January 17th, as fans look to see if Team USA can replicate the men’s stunning upset against Pakistan in the T20 World Cup last summer. Customers can access these matches at no additional cost through the ‘Live TV’ section on Prime Video in the US and other platforms, including Sling Freestream, Fubo, DistroTV, Plex, Free Live Sports and more.
“Cricket is winning over fans across North America, and Willow is fueling this growing passion by offering unmatched access to the sport,” said Todd Myers, COO of Willow. “With our launch of two major offerings – the Willow Sports FAST channel and Willow’s add-on subscription on Prime Video – fans can enjoy even more ways to watch live matches and highlights. The ICC Women’s Under-19 T20 World Cup offers an incredible stage to spotlight rising stars and deliver must-watch moments, like Team USA’s much-anticipated faceoff against Pakistan, to an even broader audience.”
Customers in the U.S. can subscribe to Willow’s add-on subscription via Prime Video for an additional $9.99 per month. The subscription offers comprehensive cricket coverage, including live matches and highlights from major cricket boards and tournaments worldwide, all accessible across multiple devices.