Pro Volleyball Federation signs Roku deal
January 10, 2025
Pro Volleyball Federation (PVF) and Roku have announced a multi-year partnership in the US, which marks Roku’s first women’s professional sports partnership.
Roku will broadcast 20 PVF matches during the 2025 season. Combined with PVF’s recently signed CBS Sports and Fox Sports deals, this increases the league’s national television coverage by 350 per cent compared to its inaugural season. The matches will be available to stream for free on The Roku Channel’s Roku Sports Channel, and clips and highlights will be accessible through Roku’s Sports Zone and Women’s Sports Zone.
“This partnership with Roku continues a transformative period in PVF’s growth, delivering on our promise to provide national visibility for our athletes and sport,” said Jen Spicher, CEO of Pro Volleyball Federation. “In just 90 days, we’ve built the most extensive broadcast footprint in professional volleyball, creating a strong foundation for our league as it enters its second season.
“Women’s volleyball has a passionate and expansive fanbase, and PVF’s position as the premier professional league makes them the ideal partner for Roku,” added Joe Franzetta, Head of Sports, Roku Media. “As we continue to expand our sports offering, adding PVF as our first women’s professional league partnership underscores our commitment to delivering premium live sports to a wider fanbase.”