Advanced Television

Ampersand announces cross-screen measurement enhancement

January 14, 2025

Ampersand, the audience-first TV advertising sales company, has unveiled its latest measurement capabilities designed to provide advertisers with unparalleled, deduplicated reach and frequency insights across its scaled traditional TV and streaming inventory. Leveraging, deterministic data from subscriber-based sources, and with a commitment to protecting personal information, Ampersand’s measurement suite sets a new standard for understanding and optimizing audience engagement at scale.

The measurement enhancements shine a spotlight on the power of traditional and streaming environments within the Multichannel Video Programming Distributor (MVPD) ecosystem – with its unique capability to integrate real-time deterministic data by authenticated subscriber attributes—such as address, age, gender, and viewership behaviours. Ampersand now empowers marketers with precise, actionable insights that enhance the effectiveness of cross-platform campaigns, ensuring advertisers can assess deduplicated exposure across Ampersand’s expansive footprint across over 200 DMAs – which is unmatched in the industry.

“The fragmented media landscape has made true cross-platform measurement a fundamental challenge,” said Ethan Heftman, Ampersand Chief Revenue Officer. “Our new suite of capabilities doesn’t just report on campaign delivery; we measure its full impact, offering deduplicated, authenticated insights that reflect the most comprehensive audience view possible. Our unique ability to reach 118 million households across traditional TV, streaming, and broadband-only platforms down to the local level empowers marketers to make informed media decisions and maximise return on investment.”

Ampersand’s data-driven insights utilise aggregated viewing exposure data from its MVPD owners—Charter Communications, Comcast, and Cox—to provide a unified performance view across screens. This approach ensures that advertisers benefit from consistent measurement of reach and frequency, enabling smarter, more effective audience engagement strategies.

By offering a comprehensive suite of advanced measurement tools, Ampersand reaffirms its commitment to helping marketers navigate the complexities of today’s media landscape, empowering them to achieve impactful, cross-screen engagement with unmatched transparency, efficiency, and scale—all in support of their goals and business growth.

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