Samsung TV Plus launches K-pop channel in Europe
January 14, 2025
Samsung’s free ad-supported streaming TV (FAST) service, has announced the launch of its first European FAST linear channel dedicated to K-pop in the UK, France, Spain, Italy, Germany, Sweden and The Netherlands.
The launch of the K-POP by CJ ENM channel marks the first instalment of Korean content on Samsung’s European streaming service. Available exclusively for free on Samsung TV Plus, this new linear channel offers music videos, concert footage, and interviews with some of K-pop’s biggest stars. The channel primarily focuses on artist-specific performance content from CJ ENM’s K-pop dance-specialised channel, STUDIO CHOOM, and Performance 37, along with highlights from the world’s #1 K-pop awards, MAMA, and the annual K-POP fan and artist festival, KCON.
European K-pop fans are increasingly digitally native, clocking up an average of 86 minutes of streaming each day, with British fans topping the list at 115 minutes per day. As the Korean Wave takes hold, brands and advertisers have a chance to tap into an influential cultural movement and resonate with diverse audiences across Europe.
This channel is just the first in an investment of over 4,000 hours of K-content on Samsung TV Plus, making it one of the largest providers of Korean scripted and unscripted TV series and movies in Europe.
In early 2025, Samsung TV Plus Europe will roll out a host of more VoD K-content titles, following key partnerships with Korean production companies CJ ENM and NEW ID and distribution company KT Alpha.
Jennifer Batty, Director of Content Partnerships, Samsung TV Plus and The Art Store, commented: “K-Content has rapidly evolved from a niche interest to one of the most popular and fastest-growing genres worldwide. With Samsung’s Korean roots, Samsung TV Plus is uniquely suited to bring an exceptional K-Content experience to a global audience. Our strong partnerships with top Korean producers and distributors, including CJ ENM, NEW ID and KT Alpha, make Samsung TV Plus the ideal platform to reach an ever-growing community of K-Content enthusiasts and introduce new viewers to the genre.”