Advanced Television

kicker deploys Bitmovin Player

January 17, 2025

Bitmovin, a provider of video streaming solutions, announces that kicker, a leading German digital sports publisher, has chosen the Bitmovin Player for Web to elevate its video streaming capabilities and drive revenue growth. The collaboration will support kicker’s aim of enhancing the audience’s viewing experience and maximising ad revenue.

kicker is one of Germany’s most popular sports websites, attracting millions of daily users.

“kicker is on an impressive growth trajectory, and it’s essential that we have robust video streaming infrastructures in place to ensure we fulfill our strategic goals,” said Tobias Buhl, Product Manager at kicker. “Bitmovin is known for its high-performance Player and proven ability to handle high traffic volumes, deliver high-quality streams, and support revenue growth. Since deploying the Bitmovin Player, we have seen improved quality of experience and increased ad revenue. I highly recommend the Bitmovin Player to anyone who wants to deliver an exceptional viewing experience to their audience and grow their brand.”

By deploying Bitmovin’s Player, kicker can guarantee flawless playback quality on the web, including low latency and configurable adaptive bitrate streaming, which ensures a smooth viewing experience for audiences, regardless of their location. The Bitmovin Player also provides ad-insertion capabilities such as a dedicated and customisable ad module, a fully customisable viewer experience, and an extensible user interface, allowing kicker to tailor the viewing experience to align with their branding while enhancing user engagement. Additionally, the Bitmovin Player provides broad browser coverage and is compatible with all major desktop and mobile browsers, empowering kicker to cover many features, including adaptive bitrate, picture-in-picture, multi-language, subtitles, and more.

“kicker is the go-to publisher for the very latest sports news and content among German-speaking audiences. As it continues to scale its digital content, it needed a robust player that guarantees flawless playback and the ability to monetise,” said Stefan Lederer, CEO and co-founder of Bitmovin. “We are proud and excited that the Bitmovin Player for Web will deliver a world-class experience to millions of sports fans.”

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