Freeform Productions launches new production label
January 21, 2025

Freeform Group has announced the creation of a new production label Double FTV. The label is led by A Place in the Sun Executive Producer Michelle Heeley who will take on additional duties as Double FTV’s Creative Director.
Freeform Productions will continue to produce A Place in the Sun for Channel 4, while Double FTV will create new original factual and factual entertainment formats.
The new company launches with two new commissions: a 15-part series for Channel 4, Jasmine’s Renovation in the Sun, and a four part prime-time Channel 5 commission, Bomb Squad: Trigger Point. The label will also make content for The One Show on BBC One.
Heeley commented: “We are hugely excited to launch Double FTV. We believe Double FTV will play a pivotal role in developing and delivering high quality content that entertains, informs, and inspires audiences with double the humour, double the heart, and double the originality.”
Antoine Palmer and Ann Lavelle, founders of the Freeform Group, added: “We are excited about the fantastic new shows Double FTV have coming up and also the brilliant ideas it has in late stage development.’