SheerLuxe, the UK’s luxury lifestyle brand, has announced a partnership with C-Screens, the UK TV Out-of-Home (TVOOH) network, to bring SheerLuxe’scontent to C-Screens’ retail locations across the UK.
The collaboration will see SheerLuxe’s curated editorial and video content showcased on C-Screens’ large-format screens, offering an immersive and visually striking experience for shoppers in key retail destinations such as Lakeside and MetroCentre. This project adds to existing premium content partnerships that C-Screens hold with brands such as TikTok and Lounges.TV, which entertain and inspire retail site visitors as well as providing an opportunity for advertisers seeking to connect with a luxury-focused audience in high-footfall retail environments.
With SheerLuxe’s content drawing attention from the fashion-conscious and trend-savvy consumer, it offers brands a platform to showcase their products within an audio-on, brand safe, immersive new environment.
“We’re thrilled to be working with SheerLuxe to bring their fresh, dynamic content to our screens,” said Steve Chambers, CCO at C-Screens. “Our goal is to entertain, inspire, and captivate visitors in retail environments, and SheerLuxe’s engaging content perfectly aligns with our mission to enhance the out-of-home media experience for audiences. For advertisers, this partnership offers a unique opportunity to reach a premium, fashion-conscious audience at key moments during their retail journey. The immersive, high-impact content on our screens provides brands with a powerful platform to connect with consumers in ways that drive brand visibility, engagement, and, ultimately, purchase decisions.”
“Partnering with C-Screens in these premium retail environments allows us to bring our curated content to an audience seeking style and inspiration. By expanding our presence into dynamic and high-traffic locations, we’re able to reach new audiences and create a new experience that goes beyond the computer or mobile screen – immersing them in content that enhances their lifestyles,” said Mia Luckie, Marketing Director at SheerLuxe.
“Retail environments are constantly evolving, and the partnership with SheerLuxe & C-Screens is a perfect example of how content and commerce can work hand in hand,” added Susan Williamson Head of Marketing at Lakeside Shopping Centre. “The premium content provided across our screens add a new layer of sophistication and excitement for our visitors, while also offering brands an innovative platform to engage with consumers in meaningful ways. Partnerships like these are a win-win for both advertisers and retail landlords, enhancing the overall shopping experience for consumers while also driving commercial value.”
The campaign is already live and will continue across C-Screens’ extensive out-of-home network, providing SheerLuxe with ongoing exposure in premium retail environments, alongside the opportunity to connect with a younger, predominantly female audience.