Ateliere hires Sid as Business Acceleration Officer
January 22, 2025
Ateliere Creative Technologies, the GenAI media software solutions company, has announced the appointment of Michael Sid as Strategic Business Acceleration Officer.
Sid is a renowned media expert who has been at the forefront of some of the most radical changes in the Media & Entertainment (M&E) industry. In this new role, he is responsible for driving organisational growth by identifying and implementing strategies that enhance performance, efficiency, and market competitiveness.
“My entire career has been about employing new solutions to solve evolving business problems – from the challenges that the introduction of digital distribution presented to studios to the issues that streaming services face today with the growth of FAST and AVoD,” commented Sid. “I look forward to using my experiences with new approaches to build on Ateliere’s already impressive success.”
Prior to joining Ateliere, Sid founded Mediamorph in 2008 (acquired by Whip Media in 2019), a cloud platform that helps film studios, streaming services and television networks to manage and optimise content distribution from an analytics, finance and supply chain perspective.
“Michael’s deep knowledge is a great addition to our roster of world-class experts guiding the future of the industry in a more economical and sustainable way,” added Dan Goman, CEO, Ateliere. “With this addition to our team, Ateliere gains a wealth of insight into the challenges that studios, networks and streaming services face and how our cloud-native solutions can help.”