TCL, PubMatic sports ad partnership
January 22, 2025
TCL, the global television brand and PubMatic, an independent technology company delivering a digital advertising’s supply chain, have announced a partnership designed to enhance programmatic advertising for live sports. This new partnership will connect TCL’s premium programmatic streaming inventory, including NFL Channel and CBS Sports, with PubMatic’s integrated platform to drive demand and efficiency. TCL will tap into PubMatic’s advanced technology platform to maximise the value of its premium inventory and robust audiences.
“TCL provides access to a highly engaged audience of sports enthusiasts,” said Jeremy Straight, VP, Global GM of TCL Ads. “This partnership with PubMatic allows advertisers to leverage our premium inventory, including our ad-supported TCL tv+ app that brings the NFL Channel, CBS Sports, Fox Sports, NBC Sports, FIFA and Golf Pass to over 24 million viewers , to connect with this valuable audience in a more targeted and effective way.”
Abbie Reichner, Regional VP, Customer Success, CTV at PubMatic, added: “PubMatic has achieved remarkable growth in connected TV, partnering with some of the most popular streamers and with monetised CTV impressions soaring over 100 per cent year-over-year for three consecutive quarters. This partnership with TCL amplifies our reach, integrating their premium inventory with our expertise in curation and supply path optimisation. Together, we empower advertisers to connect with highly engaged audiences, delivering precision and efficiency across the dynamic live sports digital ecosystem.”
Now, through this partnership, an advertiser targeting passionate NFL or sports fans can optimise their campaigns by reaching highly engaged viewers using TCL devices to watch live sporting events like NFL Playoffs or the upcoming Super Bowl, which is expected to reach an incredible 200.5 million US adults (with 36 per cent of that audience accessing the game via streaming apps). With PubMatic’s advanced and privacy-safe targeting capabilities, advertisers can refine their audience by demographics, interests, and even past viewing behaviour, ensuring their messages resonate with the most receptive viewers.