Advanced Television

LBG Media ahead of expectations

January 23, 2025

By Chris Forrester

UK-based LBG Media is a fast-growing mostly online entertainment business focusing on young adults. Its latest results are ahead of consensus expectations and the continued integration of its US businesses “delivered significant wins with a strong pipeline, providing confidence in future growth.”

The company’s group revenue grew 22 per cent, with 6 per cent organic growth and the remainder attributed to the acquisition of Betches in October 2023. LBG is a leading multi-brand, multi-channel youth-content publisher that creates and distributes content through its 10 core own brands, as well as content from third-parties.

Its best-known outlet is its LADbible, and the LADbible Group’s media has five websites: LADbible, UNILAD, GAMINGbible, SPORTbible, and Tyla. Its LADstudios focuses on factual entertainment content as well as documentary content.

The business has some impressive metrics. It says: “LBG Media has a unique model. More than half a billion people globally, including Gen Z and Millennials, see us as the go-to destination for digital content. The biggest brands and the biggest celebrities therefore want to partner with us to access the growing buying power and influence of this hard-to-reach demographic.”

Analysts at Berenberg Bank say that the outlook for the company points to a 10 percent growth in this current full year and as a consequence it has updated its financial expectations and a target share price of GB£1.70 (current price is about £1.25). The bank anticipates further growth for the company through “selective acquisitions”.

Categories: Articles, Business, Results

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