Advanced Television

Yospace hires Barnes as VP International Business Development

January 23, 2025

Yospace, a specialist in dynamic ad insertion (DAI), has appointed Stuart Barnes as VP International Business Development. Alongside Edward New, VP Commercial, Barnes’ appointment will bolster the business’ ability to accelerate adoption of DAI across Europe, North America and APAC.

Tim Sewell, CEO at Yospace, commented: “Stuart has a proven track record in building great customer relationships and delivering success for some of the best known media companies in the world. He re-joins Yospace at a time when the role of advertising to media companies has never been more important. I’m delighted to welcome him back for the next phase of Yospace’s growth.”

Barnes brings over 20 years’ experience in digital video, including five years previously with Yospace. He led sales efforts for Brightcove in London, before leading sales for the company’s media category in the US. He moved to Vimeo as VP Americas, where he helped evolve its enterprise sales division. Barnes also re-launched and chaired the New York Video Meetup in 2023, a community of several thousand video professionals.

“Having worked with Stuart for a number of years, I know full well the added value he will bring to Yospace. His decision to re-join the company is a further validation of the market leading position the wider Yospace team has achieved,” added New. “I cannot wait to work alongside him again and turbo-charge our sales capabilities.”

“Yospace’s impressive roster of global customers, including DIRECTV, FOX, ITV, RTL,TV4, Nine Entertainment, Seven West Media and many more, is a testament to its value to media organisations worldwide,” said Barnes. “Reliable and scalable dynamic ad insertion is absolutely pivotal to their success, so it’s a perfect time to be coming on board. I am thrilled to have the opportunity to once again work with Tim, Ed, and the rest of the team at such an exciting time.”

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