Apple TV+ agrees French content quota
January 27, 2025

Apple will invest more in developing European and French content in France under a new deal with the French government. While in line with its previous spending in the country, the new agreement commits the Apple TV+ streaming service to investing 20 per cent of its previous year’s net sales in France into the initiative.
The money will be used to develop and produce content for France, and the rest of the European Union, reports Deadline. Of the revenue share collected under the four-year agreement, 70 per cent will be used for independent productions. Various French creation and distribution groups, including AnimFrance, SATEV, SEDPA, SPI, USPA, and SACD have issued a statement celebrating Apple’s joining the agreement.
“This agreement confirms Apple TV+’s desire to take a further step in its integration into the French regulatory system,” the groups said.”It reflects a vision shared between the parties on the diversity, renewal and influence of French audiovisual creation.”
The deal encourages more non-English productions in France and the rest of Europe. France and EU want more native-language audiovisual content. In 2021, the government of France passed a decree requiring that foreign-owned free, paid or subscription services operating in France must contribute a portion of their net proceeds from within the country to help finance more French and European original content.
French media regulator Arcom noted that similar agreements are already in place with Netflix and Prime Video.