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Good Morning Britain launches TikTok news bulletins

January 27, 2025

Good Morning Britain has launched a new social media strand delivering presenter-led news bulletins on the programme’s TikTok platform.

As Good Morning Britain continues to break the latest news and current affairs across the airwaves daily from 6am on ITV1 and ITVX, the programme has also seen strong growth across its social media platforms. In 2024, Good Morning Britain’s TikTok account achieved 95 million views on news content shared on the platform. Good Morning Britain also appeared in the top search on TikTok for Jack Fowler discussing his nut allergy with Susanna Reid and Ed Balls with the clip gaining 5 million views. Additionally across other platforms, Dave Fishwick’s interview with the loan shark garnered 16 million views on YouTube Shorts.

Good Morning Britain‘s latest digital initiative will deliver daily short form content on TikTok covering the latest news across politics, money, health, entertainment, current affairs and more.

Neil Thompson, Editor at Good Morning Britain, ITV commented: “The Good Morning Britain brand has amassed over half a billion video views across all of its social media platforms. On average, last year, GMB content reached over 1 million accounts a day across Facebook, Instagram and TikTok so we look forward to continuing to reach our viewers via new channels.”

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