Advanced Television

MLS Productions moving to WWE HQ

January 27, 2025

Major League Soccer (MLS) has announced its latest broadcast studio plans and evolution of MLS Productions, the media and broadcast production arm of the league.

To advance its broadcast operation, MLS and IMG have agreed a multiyear partnership renewal that expands and builds upon their existing broadcast production relationship. IMG will continue to produce live match and studio productions and programming for more than 600 annual games on MLS Season Pass on Apple TV.

As part of the extended partnership, MLS Productions will move to WWE Headquarters in Stamford, Connecticut. WWE’s new production facility – The Studios at WWE – features a 30,000-square-foot, state-of-the-art production facility equipped with five studios with the latest technologies, wide-ranging production amenities, and highlighted by a virtual production stage. It will serve as the hub for popular MLS live studio programming and content in English and Spanish. The new location for MLS Season Pass will enable MLS Productions to add programming in the new season.

The WWE facility is part of TKO Group Holdings, which recently reached an agreement with Endeavor to acquire IMG, in a transaction expected to be completed in the first half of 2025.

“The debut of MLS Season Pass on Apple TV has been remarkable for fans around the world to be able to consume all MLS games and content,” said Seth Bacon, Executive Vice President, Media, MLS. “With the incredible momentum and excitement around the league, we are thrilled to further our partnership with IMG to support our vision of elevating production, creating new viewing opportunities, and pushing the sports broadcast landscape into the future.”

“Together with MLS and Apple, we have set a new standard for the MLS viewing experience, creating a new era of entertaining, highly engaging content for football fans globally,” commented Barney Francis, EVP, Studios, IMG. “Over the coming years, we will continue to innovate with cutting-edge technology and creativity, powered by our incredible new home, The Studios at WWE, and IMG’s industry-leading production experience and capabilities.”

“We have long admired the tremendous MLS-IMG partnership – and the fantastic product and results it has generated over the years,” added Lee Fitting, EVP, Media & Production, WWE. “We believe that WWE’s new state-of-the-art facilities will help take their collective capabilities to even greater heights.”

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