Advanced Television

Data: 8.3m views for Coldplay live on Disney+ Hotstar

January 28, 2025

Disney+ Hotstar’s exclusive broadcast of Coldplay’s Music of the Spheres World Tour concert in Ahmedabad attracted 8.3 million views and garnered 165 million minutes of watch time.

Viewers tuned in from all parts of the country with Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu and West Bengal contributing 85 per cent viewership.

Streaming live from Ahmedabad on January 26th, Coldplay’s performance marked an iconic moment in India’s music and entertainment landscape. Brought to life through Disney+ Hotstar’s streaming capabilities and an audio quality with Dolby 5.1, the digital experience transformed living rooms into virtual arenas and watch parties into a nationwide festival.

Sanjog Gupta, CEO-Sports at JioStar, commented: “At Disney+ Hotstar, we specialise in delivering compelling and immersive coverage of large-scale live events. We’re continually striving to serve elevated experiences combining our strength in story-telling with the power of shared emotional connections. Coldplay Live is a perfect example of how we bring world-class live entertainment and the power of unmissable, shared moments to millions across India.”

Kiran Mani, CEO-Digital at JioStar, added: “At Disney+ Hotstar, curating live-streaming experiences goes beyond business. Our unparalleled reach driven by our vision to empower audiences makes it imperative for us to deliver premium high value entertainment experiences for our users. The overwhelming response to Coldplay’s Music of the Spheres live stream is a testament to our commitment to democratizing access to premium experiences, breaking barriers, and redefining how India is entertained. This is just the beginning of an era where technology and storytelling come together to unlock endless possibilities in live entertainment.”

Disney+ Hotstar rolled out an integrated marketing campaign targeting Coldplay fans and first-time users, inviting them to experience the live performance. The campaign witnessed promotions with an extensive cross channel plan, large scale watch parties, and on-platform interactivity. While on-platform interactivity, including Coldplay lyrics integration, allowed fans and beyond to actively engage with the performance in real-time; influencers joined the bandwagon as they rallied their strong following, and hosted watch parties, fostering community viewing experience and adding to the fervour on Disney+ Hotstar. Strategic campaign integrations and impact-intensive placements across BookMyShow, Swiggy, Spotify, YouTube and other platforms were a part of the outreach, targeting communication with those who did not secure tickets. The #ColdplayOnDisneyHotstar hashtag was trending across social media platforms as fans expressed their excitement, memorable moments, and highlights from the night.

 

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