Nexxen fuels growth with live sports offerings and key partnerships
January 28, 2025
Nexxen, the advertising technology platform with deep expertise in data and advanced TV, has announced advancements to its live sports offerings as well as new, key partnerships with publishers in this high-demand space. With Nexxen’s live sports packages – which span linear and streaming – advertisers and buyers can seamlessly reach highly engaged audiences across channels. These packages aim to address the fragmented nature of live sports viewing while also enabling publishers and broadcasters to monetise their inventory more effectively.
Through partnerships with both premium publishers and demand-side platforms (DSPs) – including Fox Sports, FuboTV, DirecTV and FanDuel Sports Network (formerly Bally Sports) as well as programmatic advertising platform StackAdapt – Nexxen is able to offer advertisers the opportunity to boost campaign engagement and drive spend. In 2024, Nexxen experienced a 315 per cent increase in spend on live sports deals from StackAdapt campaigns.
“Live sports present a unique opportunity for advertisers to connect with highly engaged audiences across channels,” said Greg Joseph, VP of Inventory Development at StackAdapt. “By leveraging Nexxen’s innovative live sports packages, StackAdapt has been able to deliver exceptional results for our clients, demonstrating the unparalleled value of strategic partnerships in driving meaningful outcomes. This collaboration reinforces our commitment to providing advertisers with access to premium inventory that maximises engagement and ROI.”
Additionally, the largest collection of regional sports networks, FanDuel Sports Network – which values Nexxen SSP as one of its preferred supply-side platforms – has continued to see an increase in revenue, as more demand is channeled through Nexxen’s pipes.
“Partnering with Nexxen has undoubtedly helped us maximize the value of our inventory,” said Kevin Connelly, Senior Director of Programmatic Sales and Business Development at FanDuel Sports Network. “Their flexible tech stack and strategic approach have streamlined our monetisation efforts, leading to a notable increase in revenue. Ultimately, Nexxen’s platform provides the efficiency and reach we need to effectively connect with advertisers, delivering results for both FanDuel Sports Network and our partners.”
“The power and impact of live sports is inescapable right now, and we don’t expect these audiences to lose interest any time soon,” said Kenneth Suh, Chief Strategy Officer at Nexxen. “By simultaneously making it easier for advertisers and buyers to reach sports viewers, and for publishers and broadcasters to monetise this sought-after inventory, we’re helping drive revenue growth across the board, no matter the channel. It’s a win-win.”