Survey: Sports investors view technology as best short-term bet
January 28, 2025
Global sports investors view technology solutions providers as the best investment over the next 3-5 years, according to data from Altman Solon’s Global Sports Survey.
Nearly two-thirds (63 per cent) of the more than 250 global sports executives surveyed see technology solution providers as the most attractive investment opportunity, aligning with digital transformation tailwinds of the sports industry. Sports clubs and franchises came in at 41 per cent.
“Premier sports franchises will never lose their attractiveness, given the power and longevity of their IP. Yet, private equity and other investors are turning to new technologies providers, particularly those that are revolutionising media workflows and fan experiences,” commented Altman Solon Partner David Dellea. “To boost returns, sports investors can build a spectrum of strategic assets and capabilities across their portfolios.”
Other key findings of the Investor Perspectives report include:
- Sixteen out of 22 segments in sports media production, transport, and distribution are expected to grow
- Based on recent deals, major US franchises can have enterprise value more than 10x revenues, which continue to grow
- European football clubs have ~5x multiples value, signaling growth potential, especially considering supply constraints