Advanced Television

Brightcove launches AI Content Suite

January 29, 2025

Brightcove, the intelligent video engagement platform company, has announced the launch of its AI Content Suite, the company’s first official general availability release following a successful customer pilot programme in 2024. This suite introduces a range of AI-powered tools to increase the impact of video content while also improving business productivity.

The Brightcove AI Content Suite includes three AI-powered capabilities – content creation, metadata optimization, and translation – which simplify video content production by automating the creation and optimisation processes.

“The AI Content Suite is a force multiplier for anyone looking to expand the impact of their video content without increasing their workload,” commented Scott Levine, Chief Product Officer at Brightcove. “Embedded within our video platform, the AI Content Suite easily and quickly enables a video creation multiplier effect without going to other tools and platforms. This allows our customers to maximise their content reach and engagement.”

The Brightcove AI Content Suite is part of Brightcove’s broader AI product strategy and roadmap. It was built in close collaboration with customers across various industries to create solutions that address their business needs, such as deepening audience engagement and improving efficiencies in creating, editing and distributing video content.

“The AI Content Suite transformed our clip and trailer production process. What used to take hours now takes minutes, allowing us to reduce costs and focus more on creativity and strategy,” added Remi Brunier, Director of Product and UX at STV, the most-watched peak-time channel in Scotland and home to some of the most popular shows on Scottish television. STV was one of the dozens of customers who participated in Brightcove’s AI pilot program. “By automating the creation of engaging, concise trailers for our content, we’ve scaled our production for a wider range of titles and significantly reduced costs. This shift has been critical for our business, allowing our team to focus on high-profile projects and enhance our presence on social media platforms.”

Categories: AI, Articles

Tags: , ,