Hexagon Cup renews partnership with Story10
January 29, 2025

Hexagon Cup, the padel event for teams, has renewed its partnership with Story10, the sports video production and distribution agency, to increase international exposure and drive further awareness of the Alpine Hexagon Cup 2025.
The extended partnership will see Story10 continue to distribute and promote highlights from the second edition of the Hexagon Cup event across its global distribution network of 700+ broadcast channels and 8,500+ digital sites, bringing all the action to padel fans worldwide. Last year, Story10 delivered significant reach for the inaugural Hexagon Cup with content from the event used by over 275 media outlets across 78 global markets, providing 2.5 million video impressions across sports, news, and entertainment websites.
Additionally, Story10 will provide reporting and detailed campaign performance metrics, enabling the Hexagon Cup to tailor its content, drive fan engagement and demonstrate tangible value to current and future sponsors.
The second edition of the Hexagon Cup returns to Madrid from January 29th to February 2nd, bringing together some of the world’s greatest padel players across six franchise teams run by celebrities including Eva Longoria, Pierre Gasly, Andy Murray, Anthony Joshua, Robert Lewandowski, Lionel Messi and Kun Aguero. Each team comprises three pairs, one male pair, one female pair and one Next Gen.
Tim Godfrey, Strategic Advisor to the Hexagon Cup, said: “Story10 has played a vital role in expanding the Hexagon Cup’s global presence. Their expertise in delivering compelling content to audiences worldwide aligns seamlessly with our mission to elevate padel and establish the Hexagon Cup as a marquee event in the sport.”
James Dobbs, Managing Director of Story10’s parent company SNTV, added: “The growth of padel continues unabated and we’re delighted to support the Hexagon Cup further that growth. Our ability to connect this premium event with audiences worldwide is hugely exciting for us and demonstrates Story10’s unique position in the storytelling and audience engagement ecosystem.”
Launched by SNTV in 2021, Story10 helps brands, federations and sports organisations place themselves and their messaging at the heart of the sports news agenda. SNTV is a joint venture between The Associated Press and global sports, events and representation company, IMG.