Premion expands into Brazil market
January 29, 2025
Premion, the CTV/OTT advertising solution for regional and local advertisers, has announced a partnership with GDB Brazil, a global AdTech player offering secure, transparent digital media solutions, to bring its Octillion DSP (Demand Side Platform) to the Brazilian market.
As part of Premion, Octillion will drive the partnership’s mission to revolutionize connected TV (CTV) and digital advertising in Brazil, offering advertisers enhanced targeting capabilities, greater transparency, and access to premium publishers and apps.
Focusing on Connected TV (CTV) Advertising First
The Octillion DSP is designed to cater to the rapidly growing digital landscape in Brazil and capitalize on the strong growth of CTV. With a focus on premium content delivery, Brazilian advertisers will now have the ability to target consumers on renowned streaming platforms, in a transparent and competitively priced manner. As more consumers shift to streaming viewing and listening, the partnership enables GDB’s brand and agency advertisers to leverage the most effective channels for reaching their audience at scale.
Delivering Enhanced Transparency
Octillion is committed to providing the highest standards of transparency and technology features across its digital advertising platform. The Octillion DSP will offer advertisers a clear and precise view of their campaigns, from performance metrics to audience engagement, ensuring advertisers have full confidence in their investments.
Leveraging GDB Brazil’s Extensive Datasets
The collaboration with GDB Brazil further enhances the DSP’s value, utilising GDB’s rich consumer datasets to refine targeting accuracy. This integration will allow advertisers to pinpoint their audiences with greater precision, ensuring that campaigns reach the right consumers at the right time. This partnership enables Brazilian brands to tap into more effective marketing strategies, driving impactful engagement and optimising ROI.
“We are thrilled to launch the Octillion DSP in Brazil through our strategic partnership with GDB,” said Gabe Greenberg, Founder of Octillion and Premion Chief Strategy Officer. “By combining our cross-channel-DSP with GDB’s robust data solutions, we’re providing Brazilian advertisers with an unparalleled tool for targeting and transparency, especially across leading streaming platforms.”
GDB Brazil’s CEO Jon Detar added, “Our collaboration with Octillion brings a cutting-edge solution to Brazilian advertisers, empowering them to navigate the evolving CTV ecosystem with precision and transparency at a critical time when CTV is beginning to scale in Brazil. This is an exciting new chapter for both companies, and more importantly, for advertisers looking to grow their digital presence.”
Acquired in 2024 by Premion, Octillion is a purpose-built demand side platform (DSP) powering the planning, buying, attribution and optimisation tools for local and mid-market advertisers and agencies utilizing their proprietary tech stack. As a TAG/TrustNet certified transparent CTV/OTT solution for local advertisers, Octillion’s technology stack is founded on the principles of data and transparency powering the future of local advertising for video, CTV, audio, digital, DOOH and more.