NBA Paris Games see record social media engagement, viewership
January 30, 2025
The NBA Paris Games 2025 presented by Tissot, featuring the Indiana Pacers and the San Antonio Spurs in regular-season games on January 23rd and 25th, set multiple records across television viewership and digital and social media engagement. Highlights include:
- Content across social platforms from the matchups drove them to become the most-viewed NBA Global Games ever on social media, generating more than 718 million views.
- The first NBA Paris Jam presented by Revolut, an interactive celebrity and influencer game on January 24th, generated more than 170 million views across Facebook, Instagram, LinkedIn, Snapchat, Threads, TikTok, X and YouTube, a record for any NBA fan event outside of the US and Canada.
- The two games, which aired live on beIN Sports and Canal+, are the most-watched NBA games ever on television in France. NBA League Pass viewership was up 29 per cent in France vs last year’s Paris Game.
- Content featuring the Spurs’ Victor Wembanyama in Paris last week propelled him to become the second most-viewed NBA player across @NBA social media accounts this season, with more than 836 million views.
- The video of him juggling a ball on the Paris Saint-Germain pitch on January 22nd garnered 43.1 million views on Instagram, making it the third most-viewed post on NBA social media platforms this season.
- Both games sold out within 24 hours, and fans from 53 countries and territories purchased tickets to the games, a record for any NBA event.
The NBA Paris Games 2025 presented by Tissot – the 96th and 97th NBA games in Europe since 1984 and the league’s 219th and 220th international games overall – marked the first time the NBA played two regular-season games in Paris in the same season.