Advanced Television

UKTV acquires Side Hustlers from ITV Studios

February 3, 2025

UKTV has acquired the UK premiere of Side Hustlers, the US business reality series produced by Reese Witherspoon’s production company Hello Sunshine, part of Candle Media, for its free-to-air entertainment channel U&W and streaming service U.

UKTV and BBC Studios’ Global Acquisitions Manager, Roxana Rehman, secured the deal, overseen by Melanie Rumani, Global Head of Acquisitions, alongside Jayne Redpath, SVP Sales, UK & Ireland for ITV Studios.

Side Hustlers, originally made for The Roku Channel, was the number one on-demand title during its opening weekend in the US. The show follows six determined women entrepreneurs who have 40 days to transform their side hustles into full-time businesses. Mentored by expert investors, Emma Grede (CEO and Co-Founder of Good American) and Ashley Graham (Supermodel and entrepreneur), the series provides real people with a life-changing opportunity to quit their jobs and pursue their dreams.

Rumani said: “I’m delighted to have secured a deal with ITV Studios for this distinctive, high-quality title, and commend Roxana for her work in leading negotiations for UKTV. Following the journeys of real women, Side Hustlers is a fresh take on the business reality format that will resonate with our U&W audience.”

Gisela Asimus Minnbergh, EVP Sales EMEA, ITV Studios, added: “We’re so pleased that UKTV has chosen this bingeworthy series for U&W and their streaming service. Side Hustlers is such an original, topical and clever concept, not to mention it’s fronted by internationally recognisable talent who are the absolute experts in their fields.”

Seasons 1 and 2 of Side Hustlers (10 x 60’) will make their UK premier on U&W, and be available to stream free on U, later this year.

Additionally, UKTV has licensed all three seasons of Harlots (24 x 60’) and all four seasons of At Home with the Braithwaites (26 x 60’) from ITV Studios, bringing the British dramas to UKTV’s free-to-air network and streaming service U for the first time.

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